SINGAPORE, NOV 5 -- Community Chest has today launched ‘Movement’, the second episode of a three-part documentary series “Add A New Story” made by entertainment platform Viddsee to encourage more public donations to Community Chest.
The series is directed by Singaporean documentary filmmaker Eileen Chong, and follows Mindy Tan, a Singaporean photographer as she profiles six individuals whose lives are supported by social service agencies supported by Community Chest. Each of the three episodes -- ‘Time’, ‘Movement’ and ‘Space’ -- encourages the public to learn about the profiles’ stories, empathise with their challenges, and support their aspirations through Community Chest.
Beyond the online documentaries, the photos captured by Mindy while making the documentaries will be used as key visuals for posters that include a QR code leading to Community Chest’s donation page. The posters – whose placement is sponsored by SMRT – can be found in commuter-heavy train stations. One-hundred percent of all donations will go towards over 80 charities and 200 critical social service programmes supported by Community Chest.
“Stories have a powerful and emotional way of inspiring change. More than just providing a passive viewing experience, these documentaries give the public deeper insights into the lives of the less fortunate and encourage them to “add a new story” to the lives of those in need, simply by giving the gift of their donation.” said Community Chest Managing Director, Ms Charmaine Leung.
Launched in October, the first episode, 'Time', reflects on what time means to a vulnerable senior and a child with special needs. It profiles the lives of an 85-year-old widow who continues to find joy through Lions Befrienders; and Chloe, a student from the Association of Persons With Special Needs (APSN) Chaoyang School, and how her mother has journeyed with her to overcome her challenges.
The second episode, ‘Movement’, is centered on the question of independence. The episode profiles Rifky, a boy with autism at Rainbow Centre Yishun Park School, who rose above his challenges to become the captain of the school’s futsal team; and Wendy, who despite having polio, continues to work and be financially independent through Bizlink.
The final episode, ‘Space’ will be launched on November 16, and explores the importance of having our own physical and mental space. It profiles Madam Cheong, a resident of the AWWA Senior Community Home; and Daryl, a person with bi-polar disorder who seeks to help others as a Peer Support Specialist with Club HEAL.
“In working with Community Chest, we are proud to be part of a project that not only makes a difference in people’s lives, but also empowers storytellers like Eileen and Mindy to continue finding stories that need to be told,” said Derek Tan, Viddsee’s Co-founder.
This documentary series marks Viddsee’s latest collaboration with Community Chest, following successful marketing campaigns it carried out for previous Community Chest short films such as ‘Gift’ and ‘Ripple’.
Viewers can also catch the documentaries on comchest.sg, Viddsee’s website and mobile applications, YouTube, and Facebook pages, as well as Community Chest’s YouTube and Facebook pages.
About Eileen Chong
Eileen Chong is a filmmaker and director best known for her socially-driven documentaries exploring topics such as heritage and empowerment as well as bringing “darker issues into light” such as social conditioning and prejudice. Her short films have been viewed and shared thousands of times across social media, eliciting community support and over $100,000 in donations for local causes. Her works include ‘Ah Leong’s Confession’, ‘Balik Kampung’, and ‘Letters to God’.
About Mindy Tan
Mindy Tan is a Singapore-based documentary photographer who captures people in their everyday lives. She began her career in 2004 as a newspaper journalist, after graduating with double-degrees in Theatre, Sociology and Graphic design. In 2007, Mindy won the Society of Publishers Asia Award for Excellence in Human Rights Reporting. The following year, she took a leap of faith to become a documentary photographer. Today she is also a successful commercial photographer. Her assignments vary from corporate, lifestyle to documentary and sports. She has also been involved in major events like the Beijing Paralympics 2008, the Singapore Grand Prix Formula One night race, the International Monetary Fund (IMF) conference, the Youth Olympic Games 2010 and WTA Finals 2015-2018.
Viddsee is a leading video entertainment platform for short premium content. With over 1 billion views powered by data insights and a trusted community, we empower storytellers by enabling the creation of films and amplifying stories to targeted audiences.
About Community Chest
As the hallmark of care and share, Community Chest has been uniting the community to fundraise and serve those in need, since 1983. In 2019, as Singapore reflects on its progress and milestones since its founding 200 years ago, Community Chest aims to highlight the importance of community giving and how it has been integral to the success of Singapore since its early days.
Under the Bicentennial Community Fund, the Government will provide dollar-for-dollar matching for donations* to Community Chest, up to 20% of the total funds raised from 1 April 2019 to 31 March 2020. Through this, Community Chest hopes to encourage the community to give and maximise the impact to enhance the sector’s capabilities, create impactful partnerships and make caring a part of our everyday lives.
Community Chest supports about 80 social service agencies to meet underserved, critical social needs. As our fundraising and operating costs are covered mainly by Tote Board Group, 100% of your contributions goes towards empowering the lives of:
- Adults with disabilities
- Children with special needs and youth-at-risk
- Families in need
- Persons with mental health conditions
- Vulnerable seniors
*Donations include all private cash donations. Grants from government agencies, including Tote Board, which are not donations, will not qualify for the matching. Community Chest (ComChest) as a fundraising arm of the National Council of Social Service (NCSS), supporting about 80 social service agencies, will not be subject to the $400,000 per IPC cap. Instead, 20% of the total donation (net of the donation that is already matched by existing grants) received by ComChest in the qualifying period will be matched by the BCF.
PR Lead for Viddsee: firstname.lastname@example.org
More images can be found at: https://drive.google.com/drive/u/0/folders/1T15Cvm0yjMrUTfoyb6G9xbUcRqTM62QJ