SINGAPORE, May 11 – Entertainment platform Viddsee is collaborating with the Singapore HeritageFest to promote local culture through Singaporeans’ shared passion for local cuisine.
Taking place from May 3-30, the festival will feature an online screening of the Viddsee Original series ‘Memories On A Plate’ on its website, and will be supported by various marketing and social media engagement drives that revolve around culinary traditions.
Created by local filmmaker Ng Yiqin, ‘Memories On A Plate’ is a series that explores the people, relationships and memories associated with food, celebrates how it brings people together, and uncover the subtler significances that make every bite even heartier.
The series comprises 10 episodes featuring individuals from all walks of life; from migrant workers to restaurateurs to supper club enthusiasts who share their personal stories of cooking dishes such as bak kut teh, dhum biryani, nasi tumpeng and more.
The programmes can be watched here: https://www.sgheritagefest.gov.sg/programmes/memories-on-a-plate
TikTok “#easyrecipe for #sgflavours” Contest
Aside from screening the documentary series, Viddsee will also encourage Singaporeans to contribute their home-cooked recipes through the “#easyrecipe for #sgflavours” contest on TikTok.
Held from May 7 to 28, the contest invites viewers to share their recipes of a cuisine that represents Singaporean culture, or their local favourites. Those with the 10 best and creatively shot recipes will win S$100 NTUC FairPrice vouchers. To enter, contestants have to tag videos of their recipes with the hashtags #sgheritagefest #ourstories #easyrecipe on TikTok.
Viddsee will also promote SHF through various cooking tips and tricks posted on social media, and share a Digital Recipe Book featuring the recipes featured in ‘Memories On A Plate’, available to download from the SHF website.
Said Derek Tan, co-founder of Viddsee: "We’re excited to be a part of this year’s Singapore HeritageFest through our series, which explores food and heritage through intimate stories. The addition of the TikTok challenge also gives our community the opportunity to go beyond being just passive consumers, but actively participate in the festival by sharing their own personal stories about food culture.”
Said David Chew, festival director Singapore HeritageFest 2021: “We see Viddsee as a great content partner in celebrating this year’s festival. The intimate and joyous way that ‘Memories On A Plate’ portrays Singaporean cooking have a lot in common with the way we reflect on our rich heritage, while encouraging the public to participate through digital and social channels. We hope that this collaboration will also spur discussions among our audiences that go beyond cooking, and into larger topics such as food security and sustainability."
For more images and information on the series and its episodes, visit https://drive.google.com/drive/u/0/folders/1r6rALLCqdTHy6wkG7pUyy3RCTnbmMjWU
Viddsee is a leading video entertainment platform for short premium content. With over 2 billion views, we connect audiences, storytellers and brands with premium content. We do this through a data-driven creation studio leveraging content insights, a community of local storytellers, and a multi-platform network that provides quality content to targeted audiences.
About Singapore HeritageFest
The Singapore HeritageFest (SHF) is the National Heritage Board’s signature annual outreach event that celebrates the many facets of Singapore’s diverse heritage and culture. SHF works with individuals, groups and communities to co-create programmes and offerings. This allows the festival to uncover lesser-known stories and narratives, engender a greater sense of ownership, and empower Singaporeans to safeguard and promote our shared heritage. The inaugural edition of SHF was staged in 2004, and since then, the festival has continued to provide on-site and online experiences with yearly themes that focus on different aspects of Singapore’s heritage.